BATTLEFIELD 1 IS NOW AVAILABLE IN STORES WORLDWIDE

SINGAPORE – October 21,
2016 – DICE, an Electronic Arts Inc. (NASDAQ: EA) studio, today announced the
highly anticipated worldwide launch of Battlefield 1 in stores
on Xbox One, PlayStation®4 and Origin™ on PC. Battlefield 1 is already being heralded by
critics worldwide, winning over 45 awards including Best Action Game at E3 from
the Official Game Critics Awards and also the Consumer Award from the Official
gamescom Awards. In addition to this, the game is being praised for its all-out
war multiplayer experience and impressive re-imagination of the Great War
through its single player War Stories. IGN applauded Battlefield
1 for its “exhilarating multiplayer” and Digital Spy called it “the best Battlefield we’ve had in years.”

In Battlefield 1,
experience the dawn of all-out war on an unmatched epic scale, full of a
variety of new gameplay opportunities. DICE set out to build the most immersive
and dynamic Battlefield game ever, continuing to improve their
multiplayer sandbox experience through ever-changing environments with
intuitive destruction and dynamic weather in up to 64-player battles. In
Operations, a brand new multiplayer mode, players can fully immerse themselves
in a series of interconnected battles, holding the front line across multiple
maps. And if the battle is looking lost, call in a Behemoth, the largest fully
player-controlled vehicles ever seen in Battlefield or deploy
as one of three destructive forces of the Elite Class. In the unique single
player campaign, players can immerse themselves in War Stories, played from the
perspectives of different protagonists across the globe from the deserts of the
Middle East to the skies of the Western Front.

“Battlefield 1 was
a passion project for us at DICE and after years of working with the World War
1 era, we realized what a perfect fit it was for the Battlefield all-out-war
style of play,” said Aleksander Grøndal, Senior Producer, DICE. “This was truly
a fascinating time as it gave birth to modern warfare with many weapons,
vehicles and gadgets being first introduced into the world and we wanted to
share those things through a modern lens for all players to experience.”

When Battlefield
1 was first revealed in May 2016, it was lauded by fans and media
alike for the bold decision of setting, opening up the possibilities for brand
new gameplay opportunities. Since then, the Battlefield 1 reveal
trailer became the most-liked trailer on YouTube this year across any medium,
with over 2 million likes, and sparked a momentum of anticipation for the game
leading up to today’s launch.

For
more information on Battlefield 1, please visit www.battlefield.com or join the conversation on Facebook, YouTube, and Twitter®. Press assets for Battlefield are available at http://info.ea.com.

Electronic Arts
(NASDAQ: EA) is a global leader in digital interactive entertainment. The
Company delivers games, content and online services for Internet-connected
consoles, personal computers, mobile phones and tablets. EA has more than 300
million registered players around the world.

In fiscal year 2016,
EA posted GAAP net revenue of $4.4 billion. Headquartered in Redwood City,
California, EA is recognized for a portfolio of critically acclaimed,
high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA,
Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is
available at www.ea.com/news.

EA, EA SPORTS, Origin,
The Sims, Dragon Age, Plants vs. Zombies, Battlefield, and Battlefield 1 are
trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL,
NHL, NBA, PGA TOUR, UFC and FIFA are the property of their respective owners
and used with permission.  “PlayStation” is a registered trademark of Sony
Computer Entertainment Inc.