MAKE YOUR MARK IN EA SPORTS FIFA 17 WITH PLAY FIRST TRIALS FROM EA ACCESS AND ORIGIN ACCESS

SINGAPORE
– SEPTEMBER 23, 2016 – EA SPORTS™ FIFA 17 will
be available in Asia on Septemer 27 and worldwide September 29, but EA
Access* members on Xbox One and Origin Access* members on PC can play up to 10
hours of FIFA 17 now. Members can unlock special custom EA
Access and Origin Access FUT kits by completing a limited-time Squad Building
Challenge. These challenges will only be available during the Play First Trial.
Complete the challenge and your reward will carry over to FIFA 17 if
you purchase the game. Learn more about the FIFA 17 Play First
Trial by visiting easports.com/fifa/access.

Powered by Frostbite™** on Xbox One and PC, FIFA 17 delivers
authentic, true-to-life action, takes players to new football worlds, and
introduces fans to characters full of depth and emotion. Members of EA Access
and Origin Access will have a chance to experience the power of Frostbite
before anyone else in the all-new cinematic mode, The Journey**. And with
transformative gameplay innovation, FIFA 17 lets fans own
every moment on the pitch with an overhaul to Physical Play, a Set Piece
Rewrite, New Attacking Techniques and a brand new Active Intelligence System.

Watch the immersion of FIFA 17 come to life in: Make Your Mark.

In addition to playing EA games before they’re released for a limited time and
getting a 10% discount on digital purchases, EA Access and Origin Access
memberships also unlock The Vault, a growing library of games that members can
play as much as they want including Need for Speed™, Battlefield
4™ and Plants vs. Zombies™ Garden Warfare 2.

For more
information, including the full list of games in The Vault, visit http://www.ea.com/eaaccess/ andhttps://www.origin.com/store/browse/vault-games.

EA SPORTS FIFA 17 is developed by EA Vancouver and will be
available in Asia on September 27 and worldwide onSeptember
29 on Origin™ for PC,
Xbox One, PlayStation®4, Xbox 360®, and PlayStation®3 consoles. The game is
rated G by the Australian Classification Board.

Fans who pre-order FIFA 17 Super Deluxe Edition can get up to
40 FIFA Ultimate Team™ Jumbo Premium Gold Packs, Team of the Week loan players,
and other FUT content. Click here to
read about all our available pre-order offers. EA Access members on Xbox One
and Origin Access members on PC receive a 10% discount when they order on Xbox
Live and Origin, respectively.

*CONDITIONS, LIMITATIONS AND EXCLUSIONS APPLY. SEE EA.COM/EAACCESS/TERMS ANDhttp://www.origin.com/store/origin-access FOR
DETAILS.

**Frostbite game engine technology and The Journey mode are available on Xbox
One, PlayStation 4 and PC platform versions only.

Fans can
learn more about new features
to FIFA 17 by visiting FIFA 17‘s
website, and also by becoming an EA SPORTS FIFA Insider (http://easports.com/fifa).

Join the EA
SPORTS FIFA community at Facebook and
on Instagram.
Follow us on Twitter @easportsfifa and
use the hashtag #FIFA17.

EA SPORTS™ is one of the leading sports entertainment brands in the world, with
top-selling videogame franchises, award-winning interactive technology, fan
programs and cross-platform digital experiences. EA SPORTS creates connected
experiences that ignite the emotion of sports through videogames,
including Madden NFL football, EA SPORTS™ FIFA, NHL® hockey, NBA
LIVE basketball, Rory McIlroy PGA TOUR® golf,
and EA SPORTS UFC®.