UNVEILS WORLD’S FIRST TANGO-ENABLED SMARTPHONE – PHAB2 PRO
AUGMENTED REALITY TO SMARTPHONES PHAB2 FAMILY BRINGS AUGMENTED REALITY
TO SMARTPHONES
SAN FRANCISCO – June 9, 2016: Lenovo (HKSE: 992) (ADR: LNVGY) today
launched the much anticipated PHAB2 Pro – the world’s first Tango-enabled
smartphone to enable augmented reality experiences – plus the dual-camera PHAB2
Plus and full-sized PHAB2 smartphones.
PHAB2 Pro: World’s First Tango-Enabled AR Smartphone
Unlike any other phone, the PHAB2 Pro, powered by Tango technology – a set
of sensors and software from Google that senses and maps its surroundings –
makes a host of cutting-edge smartphone augmented reality (AR) experiences
possible. For example, using AR apps, students can place true-to-scale virtual
dinosaurs in their classrooms and enhance their learning through AR data
overlays that appear while they walk around the creatures. AR gaming
experiences let you play virtual dominos on your kitchen table, raise a digital
pet in your bedroom and fight back swarms of aliens invading your house. With
Tango technology the PHAB2 Pro can even begin to change the way people think
about mapping indoor spaces to create new experiences like future augmented reality
museum tours via the GuidiGO app. With Tango, the PHAB2 Pro offers
unprecedented experiences on a smartphone that will continually learn and
improve.
“Put simply, we wanted to take what was an amazing concept and transform it
into a commercially viable mobile device,” said Jeff Meredith, vice president
and general manager of Android and Chrome Computing, Lenovo. “From the moment
we saw Tango, we knew it could become pervasive, just like GPS. However, to
truly make the PHAB2 Pro a game-changer, we developed it at an affordable price
for mainstream consumers, delivering not just a bleeding-edge phone, but an
all-around fantastic phone that’s first to market.”
“Tango enables our devices to sense physical motion and space and, as a result,
has the power to change how we interact with our surroundings. We believe that
devices with positional tracking functionality will be pervasive and are happy
that the PHAB2 Pro will introduces these new capabilities, making your phone
even more useful,” said Johnny Lee, Engineering Director at Google.
“Lenovo needed a highly robust and dependable platform for Tango and we are
extremely pleased they chose the Qualcomm Snapdragon 652 processor for its
advanced technology and comprehensive design,” said Alex Katouzian, senior vice
president, product management, Qualcomm Technologies, Inc. “The close
collaboration between Lenovo, Google and Qualcomm Technologies allowed this new
and innovative user experience to be implemented completely in software on the
Snapdragon 652, allowing us to meet Lenovo’s aggressive deployment schedule
without needing a separate co-processor or requiring hardware
re-certification.”
Homeowners can also now use their PHAB2 Pro to remodel their homes by
visualizing real home furnishings in their living rooms and kitchens. Home
improvement company Lowe’s is one of the first partners to
develop a Tango-enabled application, Lowe’s Vision. The app empowers customers
by leveraging Tango technology to measure spaces and visualize how products
like appliances and décor, or materials like countertops or backsplash tile
will all look and fit together in a room. With Lowe’s Vision, customers will be
able to control a new generation of augmented reality tools with a mere tap of
the finger.
“Tango technology will allow customers to see how their home improvement
visions translate into reality like never before,” said Richard Maltsbarger,
Lowe’s Chief Development Officer. “By bringing the PHAB2 Pro to Lowe’s, we want
to empower customers with a tool to help them design, start and complete their
home improvement projects with confidence.”
The Technology Behind Tango
Three core technologies bring Tango experiences to life: motion tracking, depth
perception and area learning. Through motion tracking, the PHAB2 Pro’s “eye”
sees its own location in 3D. Area learning tells the smartphone its location.
Depth perception lets the device analyze the shape of the world around it by
detecting surfaces and obstacles. And now for the first time ever, your
smartphone can visualize and understand its surrounding objects and environment
via sensors that capture more than 250,000 measurements a second.
Premium Smartphone Design
While Tango makes the PHAB2 Pro unique, the device stands on its own as a
premium smartphone. It is powered by the Qualcomm® Snapdragon™ 652 processor,
which brings efficient hardware integration and processing, leading 4G LTE
connectivity, and cutting-edge time stamping and camera and sensor processing
capabilities. Demanding computer vision processing is performed by a
single, integrated and highly efficient Snapdragon processor with a tightly
integrated suite of key modules including a DSP, ISP and integrated sensor
hub. The Snapdragon heterogeneous computing platform is optimally
balanced for a Tango workload and is designed for all-day use. The Snapdragon
652 processor also quickly processes and time stamps all the rich sensor data
simultaneously received from multiple camera sensors, gyro and accelerometer,
resulting in a fast, smooth augmented reality experience, where 3D AR graphic
overlays track more naturally to the physical surroundings.
The PHAB2 Pro features Dolby AudioTM Capture 5.1 with Dolby Atmos® playback
capabilities to help capture life’s moments on video with great quality audio.
With Dolby Audio Capture 5.1, you can use crystal-clear 5.1-channel surround sound
to record and share the full panorama of your life, adding amazing richness,
clarity and depth to your special moments. Making this possible are three
microphones, spatial capture with noise reduction, along with an onboard 16mp
camera that supports crisp video recording. Also, when you watch Dolby Atmos
content over headphones, you’ll feel like you’re in the middle of the action on
screen with immersive, moving audio. The 6.4-inch PHAB2 Pro boasts an
intelligent Assertive Display with a pin-sharp QHD (2,560 x 1,440) resolution,
capable of optimizing image quality based on ambient lighting and content.
To find out more about Lenovo’s development of the PHAB2 Pro with Tango,
please visit our newsroom at http://news.lenovo.com/TechWorld2016.
Watch the livestream from Tech World here: www.YouTube.com/lenovo
PHAB2 Plus: Amazing Photos
Known for its photos, the PHAB2 Plus comes with two 13MP rear cameras that have
instant focus, fast f2.0 lenses and the same professional-grade Futjitsu
Milbeaut® image signal processor that powers the Leica camera. Shutterbugs can
capture amazing pictures with crisp low-light shots, high contrast while
retaining lifelike colors, high detail in the shadow areas and a captivating
background blur. Meanwhile, the camera software incorporates a manual mode as
well as other special effects.
PHAB2: Amazing Price
The PHAB2 offers an affordable AR smartphone with many of the attractive
features found in higher-end models. PHAB2’s AR mode, for instance, allows you
to create more unique photos and videos by superimposing effects such as
virtual backgrounds or cartoons onto your pictures – perfect for sharing on
Facebook or Instagram. Other highlights include a huge 6.4-inch HD display,
complete with a fast-focusing 13MP camera and 32GB onboard storage expandable
via a microSD slot.
Pricing and Availability1
Pricing for the Lenovo PHAB2 will start at $199 (USD); Phab2 Plus will start at
$299; and PHAB2 Pro will start at $499. All will be globally available
beginning in September. In the US, the PHAB2 Pro will be sold at select Lowe’s
stores nationwide and online by the end of the year. Pricing and availability
may vary from country to country.
For the latest Lenovo news, subscribe to Lenovo RSS
feeds or follow Lenovo on Twitter and Facebook.
For the LATEST tech updates,
FOLLOW us on our Twitter
LIKE us on our FaceBook
SUBSCRIBE to us on our YouTube Channel!