Casio Debuts First Ladies Watch with Smartphone Connectivity

Singapore, May 2016 — Casio Singapore is debuting the latest SHEEN SHB-100, the first ladies watch from Casio that links to a smartphone. Adding to Casio’s line of SHEEN watches, the SHB-100 under the Time Ring series, is dedicated to delivering accurate time from over 300 cities worldwide.

Since 2014, Casio has been creating new products based on the Global Time Sync concept to drive development of analog watches for today’s global age. SHEEN SHB-100 marks the first ladies watch from Casio that has adopted this concept. Setting a new benchmark for precision timepieces, these watches are increasingly gaining acclaim as advanced time keeping systems that deliver accurate time anywhere in the world.

The SHB-100 links to the Casio Watch+ application, which incorporates an original system that connects to Internet time servers around the world to keep accurate time, and features a simple, pastel coloured interface for women. The system ensures accurate time and removes the hassle of setting the world time, making it easy and simple to display accurate time. 

The SHB-100 also shows both home and world time simultaneously on the inset dial at the 8 o’clockposition. The inset dial features a twin ring design distinguished by two different coloured rings. These twin overlapping rings are not only functional, but also make for an elegant flowing design motif that is not only appealing, but also evokes the connectivity of the watch to world time.

The case features a wide face with sparkling, multidimensional index marks for optimum readability. The index marks are formed using microscopic techniques developed by the Yamagata Casio Factory in Japan, which is Casio’s leading production facility. A pair of Swarovski® Crystals also adorn the 12 o’clockposition, brilliantly complementing the elegance of the watch face design.

Casio developed a new Peach Gold ion plating colour for this SHEEN model. This original colour has an elegant lustre that brings out the colour of a woman’s wrist, while projecting a presence all on its own. Moveable parts between the watch case and band also ensure that the watch forms perfectly to the wrist.

Elegantly decorating the wrist, the SHB-100 is the ideal watch for women who value the precious passage of time. The SHB-100 will be available at all CASIO G-FACTORY stores in Singapore from July 2016. 

• SHB-100CG-4ADR (Peach Gold)   $759.00
• SHB-100D-4ADR (Silver)    $539.00
• SHB-100SG-7ADR (Bi-colour)  $569.00