BLACKBERRY STRENGTHENS ENTERPRISE PARTNER PROGRAM FOR RAPID GROWTH

Partner
program enables solutions providers to strengthen their security and mobility
services

Singapore,
SG – May 18, 2016 –BlackBerry Limited
(NASDAQ: BBRY; TSX: BB), a global leader in secure mobile communications, today
announced the evolution of its Enterprise Partner Program for solutions
providers. Through the program, BlackBerry will provide partners with best
practices that enhance their skills to offer and support BlackBerry’s cross
platform security and productivity solutions. The
enhancements to the program are aimed to increase the value of BlackBerry
partners, stimulate growth and drive profit, especially for partners that
invest in their relationship with the company.

According to analyst firm Canalys, channel partners currently see
themselves in a state of transformation, with security, mobility and managed
services as some of the drivers for increased profitability. By enhancing the
partner program on several levels, BlackBerry will help partners build new
capabilities around the multi-OS EMM platform from BlackBerry.

The renewed program will include an integrated and simplified pricing
structure along with enhanced partner discounts through deal registration. Solutions providers that want to mobilize their own
business by showcasing Good Secure EMM Suites to customers are supported with
discounted licenses from BlackBerry.

“The renewed BlackBerry Enterprise Partner Program for solutions
providers will enable our partners to capture the rich consulting, professional
services, and support and software lifecycle management opportunities created
in their move to mobile business,” said Richard
McLeod, Vice President Global Channels at BlackBerry. “BlackBerry aims to help
partners growing their business by empowering them to increase their value and
improve competitive differentiation through building and developing
intellectual property and personalized value-added services around our
comprehensive multi-OS EMM platform.”

BlackBerry can also work closely with its partners to collect feedback
and input on various topics such as in-market products, BlackBerry’s emerging
technology roadmap and go-to-market approach to create more sales opportunities
for its partners.

Wilson Ho, Managing Director of Westcon Solutions Asia, Westcon-Comstor
says: “BlackBerry is a key enterprise software partner of ours, and we welcome
this new initiative to better support our partners and grow our businesses.  The company has been through a significant
transformation since its acquisition of Good Technology and launch of BES12,
and we are excited to be working with BlackBerry to help our customers be
secured and enabled in a connected world.”

The
new Good Secure EMM Suites from BlackBerry provides partners with a recurring,
subscription revenue model and a progressive packaging that delivers a customer
life cycle growth opportunity as businesses continue to embrace secure mobility
and productivity. With Good Secure EMM Suites customers can leverage simple and
flexible options to deploy industry-leading security across devices, apps,
content and data. These tailored mobility suites meet the current and future
needs of businesses of any size through a single integrated offering of BES®12,
Good Dynamics and WatchDox® by BlackBerry.

The
BlackBerry Enterprise Partner Program for solution providers is split into
three distinct tiers (Authorized, Gold and Platinum) that reflect the evolution
happening within today’s mobile environment. Each tier provides different
benefits based on a partner’s level of commitment. The more committed partners
are, the more access to specialization, competencies and tools are being made
available from BlackBerry. This gives partners the right competitive advantage
in the market.

More information on the BlackBerry Enterprise Partner Program can be
found at partner.blackberry.com.

Find
out more on Good Secure EMM Suites at www.blackberry.com/enterprise.

BlackBerry is securing a connected world, delivering
innovative solutions across the entire mobile ecosystem and beyond. We secure
the world’s most sensitive data across all end points – from cars to
smartphones – making the mobile-first enterprise vision a reality. Founded in
1984 and based in Waterloo, Ontario, BlackBerry operates offices in North
America, Europe, Middle East and Africa, Asia Pacific and Latin America. The
Company trades under the ticker symbols “BB” on the Toronto Stock Exchange and
“BBRY” on the NASDAQ. For more information, visit www.BlackBerry.com.