Lenovo TheaterMax Puts You in the Multimedia Driver’s Seat

Singapore – 7 April 2016: There is a new way to enjoy multimedia on your smartphone. Lenovo (HKSE: 992) (ADR: LNVGY) today unveiled TheaterMax, the promise of an immersive experience powered by Lenovo Virtual Reality (VR) technology. It is touted to convert any multimedia content to become VR-enabled, giving users a cinematic experience when viewed through a VR headset. Lenovo also introduced two of its latest smartphones, the Lenovo A7010 and VIBE X3, the world’s first smartphones with TheaterMax.

“More than 50 percent of digital content is consumed on mobile devices today, and smartphones continue to be users’ primary personal entertainment device. We expect the proportion will continue to grow in the future and the expectations of newer, more sophisticated functionalities along with it. The Lenovo TheaterMax, powered by Lenovo VR, sets us apart with our commitment to design cutting-edge smartphones that meets the needs of consumers at an extremely friendly price point,” Sridhar Ramaswamy, Director of Marketing, Asia Pacific Mobile Business Group, Lenovo.

TheaterMax allows you to do so much more than just viewing from your smartphone screen, through three key experiential pillars – exploring, watching and interacting.

Exploring: Whether you’re coming home after a long day or chilling with friends outside, there is always a new and refreshing experience waiting to be discovered. Watch videos and games come to life when you don a pair of VR glasses, and soak in the vibrant visuals and rich surround sound.

Watching: You can also choose to catch your favorite movies once more without the crowd with TheaterMax’s widescreen cinematics of vivid colors and immersive sound quality in the palm of your hand. Take time out from that intensive project research, or even when you’re stuck for inspiration, and reward yourself with some much needed quality time with your Lenovo smartphone.

Interacting: Coupled with an endless library of games and apps, turn your Lenovo smartphone into a gaming console with TheaterMax boasting smooth graphics, lifelike surround sound and responsive 3D gameplay. Smartphones are already a hit with the young (and young at hearts) for their intuitiveness and user-friendliness, now you can say goodbye to quiet weekends and routine family gatherings. Your uncles, aunts and of course grandma, will thank you!

Incorporating the world’s first large chambered front stereo speakers for a louder output and improved bass performance, the VIBE X3 boasts an all-new Dolby ATMOS® lifelike audio experience over speakers for the first time. Engineered with Lenovo Sound featuring the industry’s highest performance 32-bit mobile audio DAC (Digital-to-Analog Converter) with unprecedented dynamic range to play any audio format, the VIBE X3 ensures ultralow distortion and supreme audio clarity, redefining personal entertainment experiences on smartphones.

The VIBE X3 also comes with an advanced sound input and recording capabilities, if you’re aspiring to produce your own digital content. Lenovo’s configured 3-mic system and state-of-the-art Wolfson® audio codec effectively filters out ambient noise and greatly enhances sound quality, while its 21MP Rear PDAF camera with 4K Ultra HD video recording capabilities and 8MP front camera ensures crisp quality videos and images.

The phone also features a vibrant 5.5” Full HD display with a 178o wide viewing angle, a high contrast level of 1500:1 and 16M colors with Lenovo Screen color optimization to further enhance your visual experience through a slew of dynamic colors and stunning details showcased on a high resolution screen.

To ensure an undisrupted entertainment experience, the VIBE X3’s core structure is strengthened to last. With a combination of a3600mAh battery that allows users to watch a movie or three in full HD, top of the line 64-bit Qualcomm® Snapdragon™ 808 hexa-core processor with 3GB of RAM, the VIBE X3 is built to deliver an exceptional performance making multi-tasking a breeze. A storage capacity of 16GB internal ROM with up to 128GB expendable memory is also available to ensure you have easy access to a huge archive of music, movies and games, while staying connected with super-fast LTE speeds.

Featuring a vibrant 5.5” Full HD display with a 178o wide viewing angle and 1080p clarity, together with color optimization and high-contrast technologies to further enhance the quality of the visuals, the Lenovo A7010 delivers an uncompromised entertainment experience for streaming and watching video.

The smartphone also comes with advanced sound input and recording capabilities, if you’re aspiring to produce your own digital content. Lenovo’s configured 3-mic system and state-of-the-art Wolfson® audio codec effectively filter out ambient noise and greatly enhance sound quality during recording. Its twin front ported stereo speakers enabled by Dolby Atmos® minimize noise and voice distortion when playing voice clips and songs, automatically fine-tuning any audio experience for listeners. Combined with a 13MP Rear PDAF camera and a 5MP fixed-focused selfie camera, these features make A7010 ideal for creative content producers.

The A7010 is also built to perform. A 3300mAh embedded battery, 64-bit MediaTek® MT6753 octa-core processor and 3GB of RAM combine to deliver exceptional performance, promising you undisrupted gaming, multimedia, and social experiences on even the longest days.

Storage of up to 160GB also helps users maintain easy access to a huge archive of music, movies and games, while staying securely connected with super-fast LTE speeds and security features including fingerprint and NFC sensors.

The Lenovo VIBE X3 will be bundled with the VR headset and is currently available in Pearl White at SGD 649.

The Lenovo A7010 is available in Matte Black at SGD 399.

All products are available through Lenovo retailers and business partners.