~Supporting Southeast Asian expansion for mobile game developers~
Jan. 27, 2016– Adways Inc (Head Office: Shinjuku-Tokyo, CEO: Haruhisa Okamura) is pleased to announce it has invested in Singapore-based game developer, Daylight Studios, Pte. Ltd. (Head Office: Singapore, CEO: Don Sim) as well as partnering with its wholly-owned subsidiary, Quest Drop Pte. Ltd. (Head Office: Singapore, CEO: Don Sim), a mobile games publisher, operator, and service provider in Southeast Asia. This partnership is aimed at enhanced support of Southeast Asian expansion for mobile game developers and publishers.
Southeast Asia is gearing up to be a key battleground for mobile games. According to Newzoo,nmobile game revenue in the region has already reached US$673M in 2015 and will approach US$1.3B by 2017.
Besides being a Southeast Asian mobile game publisher, Quest Drop has established an infrastructure that provides a complete suite of services to support game publishing into Southeast Asia, ranging from device and user testing, game localization, live operations, customer support, community management, and local marketing. Quest Drop’s strategy in Southeast Asia is to acquire key partners throughout the region into its infrastructure to provide the best support for its clients and partners. Quest Drop has established its first branch office in Bangkok, Thailand, and aims to set up two further branch offices in Indonesia and Vietnam.
Through its partnership with Quest Drop, Adways is able to enhance their support of Southeast Asian expansion for mobile game developers and publishers, combining Quest Drop’s market-leading game operations with Adways’ best mobile marketing services. Furthermore, Adways and Quest Drop will work together to develop new advertising products and services.
“This partnership between Adways and Quest Drop marks the beginning of a stronger and more robust offering of publishing support for all publishers in the SEA region.”
“By combining our online marketing services and Quest Drop’s end to end publishing services, we
believe we can strongly support more mobile game developers to enter SEA markets.” Adways will continue to contribute an expansion of the market by supporting the business of app developers by developing and providing innovative marketing services to the world.