AMD Lights Up Broadway with Times Square’s Largest High Definition Display

Singapore — May 29, 2015 — AMD (NASDAQ: AMD)
today announced details behind one of the world’s largest and most
technologically advanced display walls, located in New York’s Times Square at
1535 Broadway, between 45th and 46th Streets. The stunning visuals that drive the
digital sign’s massive size – 25,000 square feet of Ultra-High Definition
digital signage incorporating nearly 24 million pixels – are powered by AMD FirePro™ professional graphics cards.

 The sign, with playback system designed and
managed by Diversified Media Group, is a single surface covering a
city block in length and stands eight stories high. Driving the visual display
are three AMD FirePro professional graphics cards using AMD Eyefinity Technology, with each card
powering six sections of the display for a combined resolution of 10,048 x 2,368
pixels. The individual display sections are synchronized across graphics cards
and zones using the FirePro™ S400 synchronization module.

 “Graphics realism is a key driver for the next
generation of immersive experiences, whether through display walls, virtual
reality, or other aspects of visualization,” said Forrest Norrod, senior vice
president and general manager, EESC Business Group,
AMD. “The Times Square display powered by our AMD FirePro professional
graphics and scalable Graphics Core Next architecture is a great example of how
AMD
is ready and able to innovate with customers and push the boundaries of visual technology.”

AMD FirePro graphics and Graphics
Core Next architecture
meet a broad set of application needs by executing an enormous number of
operations in parallel within a single computer clock cycle. Those operations,
applied to billions of polygons every second, are
what make a display wall or animation look real to the human eye.

“The visual and technical
requirements for creating one of the world’s largest display walls and with Ultra-high
Definition were daunting,” said Mitchell Mittler, vice president, Technical
Solutions, Diversified Media Group. “To achieve a state-of-the-art implementation
on this scale necessitated industry leaders who could meet these requirements and also
deliver rock solid support. With the cutting edge AMD FirePro professional
graphics cards, AMD delivered on all fronts and we couldn’t be more pleased
with the result.”