ASUS Wins Nine Prestigious 2015 Red Dot Awards for
Outstanding Product Design
Singapore (17th April, 2015) — ASUS today proudly announced that Transformer Book Chi, ZenBook Pro UX501, and seven other products were each honoured with the prestigious 2015 Red Dot Award for outstanding product design, reflecting the ASUS commitment to design excellence and its philosophy of providing incredible experiences to users. In-Vehicle Intelligent (IVI) System won the award in the Car Entertainment category; the Transformer Book T Series, Transformer Book Chi, ZenBook Pro UX501, ROG G751, and ASUSPRO business notebooks won in the Notebooks category; the Fonepad Series won in the Tablet PCs category; and the EeeBookSeries won in the Netbooks category.
The winning ASUS products were chosen from a large field of 4,928 entries from 56 countries. Products considered for the award are assessed on a wide range of criteria, including degree of innovation, functionality, ergonomics, symbolic and emotional content, and ecological compatibility. The Red Dot jury for 2015 comprises of 38 design experts from around the world. Red Dot is an internationally recognised seal of quality, and 2015 marks the 60th anniversary of the awards.
In-Vehicle Intelligent (IVI) System — a collaboration between Hotai Motor Co. Ltd. and ASUS — is the world’s first in-vehicle dashboard system to integrate a 7-inch 4G LTE tablet and provide in-car wireless charging, one-touch pairing via near-field communication (NFC), and Bluetooth. The tablet serves as the system’s interactive interface when docked into the vehicle dashboard. This allows users to access personalised content, including local, satellite, and Internet radio; satellite navigation; and a wide range of infotainment services. The innovative docking design and wireless connection between the tablet and the lVI System allows for future software and interface upgrades without the need to replace the entire system.
ASUS Fonepad 7 (FE375CG) and Fonepad 8 (FE380CG) are 7-inch and 8-inch tablets with built-in cellular data connectivity and dual-SIM phone functionality, designed for people who want one powerful device to keep them connected and entertained. Each tablet features a narrow-bezel design, stunning HD 1280 x 800 HD IPS display, and a generous screen-to-body ratio for a maximised viewing experience in a compact package that fits comfortably in one hand.
ASUS Fonepad 7 and Fonepad 8 are powered by 64-bit quad-core Intel Atom processors that deliver powerful performance for running the latest apps and games. Rear-facing 5MP and front-facing 2MP cameras with PixelMaster technology provide enhanced camera functions that make it easy to capture high-quality images and video.
Both tablets come with Android 4.4 (KitKat) and feature ASUS ZenUI, the mobile user interface that is exclusive to ASUS devices. It features a visual design with modern ‘flat’ icons, customisable vivid device-matching colour themes, animations, ringtones and notification sounds, and a clean layout to present information clearly.
EeeBook X205 is an affordable, chic and compact 11.6-inch laptop that weighs less than 1kg and is designed for on-the-go students and young professionals. Powered by Windows 8.1 with Bing for maximum application compatibility, the EeeBook X205 offers users a convenient smartphone-like experience, thanks to its use of Connected Standby technology. Connected Standby enables an almost-instant resume from sleep mode and gives users an enhanced internet experience, as they are always connected to all their social apps and email, even when X205 is in standby mode. Available in four distinctive colours, black, white, gold and red, the EeeBook X205 is designed with smooth curves and tactile surfaces to make it the ideal mobile laptop.
ASUS Transformer Book Chi Series
The Transformer Book Chi series, the latest addition to the Transformer Book lineup, is a family of razor-thin 2-in-1 Windows detachable tablets that transform seamlessly into laptops. The Transformer Book Chi series offers users sophisticated and elegant mobile computing with its beautiful, precision-crafted all-aluminum case with brilliant diamond-cut highlights. Featuring a gorgeous up to WQHD display (2560 x 1440) screen resolution and powerful Intel Core™ M processor, it is the ultimate laptop for professionals constantly on-the-go. A key element of the Transformer Book Chi design is the smart magnetic hinge, which is designed for reliable, easy and fuss-free attachment of the Bluetooth keyboard. The Transformer Book Chi series is available in two models with 12.5-inch, and 10.1-inch screens to cover every user’s needs.
ASUSPRO Ultra Docking Station
The ASUSPRO Ultra Docking Station adds connectivity options to ASUSPRO Series notebooks to increase user efficiency and productivity. Suitable for home or office use, the ASUSPRO Ultra Docking Station enables users to connect multiple devices via multiple USB ports, connect to a wired network, add external displays, as well as conveniently power and charge their notebook. The station’s space-saving, foldable design allows vertical or horizontal docking, while the heavy base ensures the notebook is held securely without the risk of falling.
ZenBook Pro UX501
ZenBook Pro UX501 is an ultra-high-performance laptop aimed at users demanding ultimate performance and ultimate style. Featuring a timeless and classic design, the ZenBook Pro UX501 incorporates the elegance and style that is the hallmark of the ZenBook family. Its slim and compact chassis is just 20.6 mm thin for easy portability, and is clad in beautiful aluminum featuring the iconic ASUS spun-metal finish. Brushed metal surfaces and diamond-cut chamfers on the edges add brilliant highlights, and the keyboard is enhanced with a stylish laser-engraved ripple-effect pattern.
ZenBook Pro UX501 has a 15.6-inch VisualMaster multi-touch display with a pin-sharp 4K/UHD 3860 x 2160 resolution — four times higher than Full HD — and an incredible pixel density of 282PPI for stunningly-detailed and lifelike images. IPS technology with wide 178-degree viewing angles ensures that colors and contrast are still great from any viewing position.
ZenBook Pro UX501 is packed with high-performance components including a powerful quad-core Intel Core i7 processor, gaming-grade NVIDIA® GeForce® GTX™ 960M graphics and the world’s fastest 512 GB PCI Express® (PCIe®) x4 SSD. Despite its breathtaking performance, ZenBook Pro UX501 offers users an outstanding battery life of more than six hours from its high-capacity 96Wh lithium-polymer battery.
Republic of Gamers (ROG) G751 is a gaming laptop with a gamer-centric design and features. ROG G751 is powered by up to Intel Core i7 processors, the latest enthusiast-grade NVIDIA GeForce GTX 970M/980M graphics, and exclusive ASUS TurboMaster GPU-overclocking technology to deliver gaming desktop levels of performance. ROG G751 has an intelligent, near-silent cooling system consisting of dual independent fans and copper heat sinks to deliver exceptional thermal efficiency for system stability even under overclocking conditions.
ROG G751 has a stealthy F-22 Raptor-inspired design and sports an aluminium finish and illuminated ROG logo. The seamless one-piece, chiclet keyboard with adjustable backlighting is ergonomically-angled for user comfort, making it ideal for marathon gaming sessions. Dedicated keys provide instant Steam access and one-click gameplay recording.
ASUSPRO Business Notebooks
ASUSPRO B Series and P Series notebooks are business notebooks with refined, professional styling that provide powerful performance and superior reliability for maximum productivity. The ASUSPRO B Series is designed for enterprise customers who demand exacting durability, reliability, performance, and security features. The ASUSPRO P Series is tailored for SMB customers who expect business productivity within an affordable budget. Together with their durable design that handles the rigours of daily office use and travel,ASUSPRO business notebooks are dependable business companions.
About the Red Dot Award
The Red Dot Award is an internationally-recognised seal of quality for products that represent the pinnacle of design in their respective categories. It is given by the Design Zentrum Nordrhein Westfalen in Essen, Germany, and is one of the top four international design awards along with the IDEA Award, iF Product Design Award and Good Design Award. Products considered for the Red Dot Award are judged by a panel of international design experts and are assessed on the following criteria: degree of innovation, functionality, formal quality, ergonomics, durability, symbolic and emotional content, product periphery, self-explanatory quality and ecological compatibility.