ALCATEL ONETOUCH blazes forward with FLASH – the All New Selfie Smartphone with Large Battery Capacity

ALCATEL ONETOUCH blazes forward with FLASH – the All New Selfie Smartphone with Large Battery Capacity

Octacore processor with 5-megapixel front and 13-megapixel rear camera, and 3200 mAh battery

Singapore, 30 March 2015 – ALCATEL ONETOUCH, a global leader in the manufacturing of mobile phones, today announced the launch of a smartphone perfect for capturing selfies. Equipped with a front 5-megapixel HD camera with beauty-enhancing feature, the FLASH will delight even the most demanding selfie lover.

The FLASH also boasts a huge 3200 mAh battery, delivering up to 19 hours of talk time and 465 hours on stand-by.

These bold features, as well as the accompanying 150g lightweight, 5.5-inch HD display and octa-core 1.4GHz processor, do not come with a premium price tag. Priced at SGD 228 (retail price) for the midrange market, the FLASH makes speed, performance and style easily accessible to even the budget-conscious.

“Staying true to the simple yet unexpected, powerful yet affordable promise of the ALCATEL ONETOUCH, FLASH gives consumers the ability to do what they have always wanted to do with their phone, and look and feel good at the same time. With FLASH, there is no compromise, only delightful surprises,” said Michael Chen, Marketing Director of ALCATEL ONETOUCH, APAC.

Recognising that consumers in Singapore are choosing e-commerce to fulfill various needs, ALCATEL ONETOUCH has partnered with Lazada.SG, a leading e-commerce site which ranks in the top 50 websites in the country, for the sale of this new device.

“2015 is an exciting year for Lazada Singapore, as we continue to expand our assortment offerings. Having a wide range of categories with exclusive products provides customers an effortless shopping experience, where they can find anything they need. We are pleased to partner ALCATEL ONETOUCH to launch the FLASH in Singapore exclusively on www.lazada.sg. The launch of ALCATEL ONETOUCH is also in conjunction with our Birthday Sale on 7-9 April 2015,” said Martell Hardenberg, CEO of Lazada Singapore.

Fulfilling every selfie lover’s wish list

Equipped with a front-facing autofocus 5-megapixel HD camera with an accompanying Smart Beauty function and a rear 13-megapixel full HD camera, the FLASH lets selfie lovers achieve picture-perfect images without additional photo editing apps. Other camera features include image stabilization, 4-times digital zoom and Panorama.

In addition, FLASH also has Hotknot pre-installed for rapid transferring of multimedia information such as photos or videos with just one touch.

Speed that goes on forever

With a True Octa-core 1.4 GHz processor, the ALCATEL ONETOUCH FLASH makes multi-tasking not only quicker, but ultra-fast. Besides delivering 19 hours of talk time and 465 hours on stand-by, its 3200mAh battery also supports all-day entertainment while being superior in energy efficiency.

FLASH also comes with dual-frequency Wifi that reduces interference, minimizes waiting time and enhances transmission speed to ensure seamless reception of data.

Powerful and latest Android™ 4.4.2 KitKat®

This latest Android OS-based phone delivers optimized memory and touchscreen functionality, boosted voice call quality, redesigned Quickoffice and e-mail and a new emoticon keyboard.

Unparalleled service for longer time

ALCATEL ONETOUCH has extended warranty service from the usual 12 months to 18 months for all ALCATEL smartphones in Singapore, so that its customers can enjoy personalized, hassle-free customer service for a longer duration.

Availability

ALCATEL ONETOUCH FLASH will be available in Crystal White and Gun Grey starting from 31 March 2015exclusively online at www.lazada.sg

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