ASUS Launches 12.5” Business Notebook ASUSPRO BU201

ASUS Launches 12.5” Business Notebook ASUSPRO BU201

High-performance ultraportable business notebook weighs just 1.27kg, with full body carbon-fibre construction for military-grade durability and outstanding reliability

Singapore (6th January, 2015) — ASUS announced the availability of the latest ultraportable business notebook ASUSPRO BU201. It is a high-performance 12.5-inch ultraportable notebook for on-the-go business users. The BU201 employs tough, lightweight carbon-fibre in its construction to give it formidable strength while weighing just 1.27kg. Engineered to meet the demanding requirements of professionals, theBU201 combines intelligent ergonomics, enterprise-level security and exceptional reliability with durability. Delivering high performance with latest-generation up to Intel® Core™ i7 processors with Intel vPRO™ technology, and features a brilliant 12.5-inch 1920 x 1080 Full HD IPS anti-glare display. The BU201 will be retailing at $2,298 for the i7 model and $ 1,698 for the i5 model from today. Both models come with a free 3 years onsite warranty. It will be available at Newstead, MC2, Harvey Norman and Addon. For special rates, corporations and small-medium enterprises (SMEs) could also call in to +65 66228872 for more information.

Tested To Withstand the Real World

To ensure outstanding reliability and durability in any business environment, the ASUSPRO BU201 is built with a tough carbon-fibre LCD cover that combines outstanding strength with light weight The hard disk drive has an anti-shock mechanism —powered by a 3-axis accelerometer — that helps protect it from everyday bumps and knocks.

Like all ASUSPRO notebooks, the BU201 has to pass a barrage of 14 physical tests that exceeds the tough requirements of the US military specifications US-MIL-STD 810G. These include enhanced drop-testing and hinge longevity tests, along with lid pressure tests that are up to 20% higher than standard notebooks. Additionally, the spill-resistant keyboard design means that it is unfazed by minor accidental liquid spills.

Superior Design for Enhanced Comfort and Efficiency

The BU201 has an elegant and slim ultraportable aluminium chassis that measures just 20.6mm thin and weighs a mere 1.27kg, making it an ideal choice for highly-mobile professionals. The design of the BU201offers superior ergonomics, with a full-size keyboard featuring a desktop-equivalent 19mm key pitch and deep 2mm key travel for an enhanced typing feel. The chiclet-style keyboard is also backlit for easy use in dim lighting conditions.

Other thoughtful design details intended to aid comfort and productivity abound, include the precise 50mm separation between the pressure-sensitive ASUSPRO SensePoint pointing stick and the three touchpad buttons — the optimum distance for easy mouse-free control and navigation.

The bright and clear 12.5-inch 1920 x 1080 Full HD IPS display has an anti-glare coating to reduce distracting reflections, and the 180° screen hinge allows the display to lay completely flat for flexible viewing or for use in vertical desktop stands.

Powerful, Manageable and Secure

Professional users need not only reliability, but plenty of computing power to cope with a wide variety of demanding tasks. The BU201 is powered by the latest-generation up to Intel Core i7 processors with Intel vPRO technology for seamless multitasking, effortless productivity and advanced manageability. Enhanced security is provided by the integrated Trusted Platform Module (TPM) chip, and for added peace of mind, the BU201 also features a fingerprint sensor and a smart-card reader.

For intelligent manageability, the BU201 includes ASUS Business Centre software, a one-stop management package designed to take the hassle out of day-to-day maintenance and asset control. It also fully supports Intel Active Management Technology (AMT) and Intel Smart Connect Technology (iSCT) for added versatility in fully-managed enterprise environments.

The BU201 features a comprehensive range of standard I/O ports for office connectivity, which can be further enhanced by attaching the optional ASUSPRO Ultra Docking Station.

Availability and Pricing

The BU201 will be retailing at $2,298 and $ 1,698 for the i7 and i5 model respectively from today. Both models come with a free 3 years onsite warranty. It will be available at Newstead, MC2, Harvey Norman and Addon. For special rates, corporations and small-medium enterprises (SMEs) could also call in to +65 66228872 for more information.

Specifications