ASUS Announces New MeMO Pad 7

Stylish 7-inch Full HD tablet with super
quad-core power unveiled at IFA

Berlin, Germany (3rd September,
2014) — ASUS today announced the new MeMO Pad 7
(ME572C/CL), a 7-inch Android 4.4 (KitKat) tablet featuring a Full HD IPS
display, 64-bit quad-core Intel
Atom Z3560 processor (up to 1.83GHz), and optional 4G LTE connectivity in a
thin, lightweight and stylish design. Inspired by clutch bags and wallets, MeMO
Pad 7 has a unique, elegant look that, combined with its powerful
functionality, makes it the perfect everyday companion and fashion essential.

MeMO Pad 7 is available in three gorgeous
colors with luxurious accompanying textures that lend each device a
sophisticated flair and its own unique style. The Rose Champagne model has a
rich lustrous finish that shimmers in the light, the Burgundy Red model has an
elegant dark lacquer coating reminiscent of a grand piano, and the Gentle Black
model has a refined, non-reflective texture with the look and feel of fine leather.

MeMO Pad 7 is built to provide incredible
entertainment experiences. Its Full HD IPS display, enhanced with ASUS TruVivid
technology, delivers a stunningly sharp image that looks great from almost any
angle. MeMO Pad 7 comes equipped with a 5-megapixel (MP) rear-facing, autofocus
camera and a 2MP front-facing camera, as well as PixelMaster technology for
capturing great-looking photos and videos.

Inside MeMO Pad 7 is a 64-bit quad-core Intel
Atom Z3560 processor that delivers powerful, energy-efficient performance for
the latest apps and games. MeMO Pad 7 is available in two versions: a
Wi-Fi-only model (ME572C), and a 4G LTE/Wi-Fi model (ME572CL) for ultra-fast mobile
data speeds.

MeMO Pad 7 comes with ASUS ZenUI, the
ASUS-exclusive mobile user interface developed around the concepts of freedom,
expression and connection. Featuring a new visual design made to be efficient
and inviting, it contains modern ‘flat’ icons, vivid color themes, animations,
new notification sounds, and a clean layout to present information clearly.

The
centerpiece of MeMO Pad 7 is its 7-inch, Full HD (1920 x 1200 resolution) IPS
display. With an ultra-high pixel density of 323 pixels per inch (ppi), MeMO
Pad 7’s display packs over 2.3 million pixels for razor-sharp graphics and
text. IPS technology delivers a wide 178-degree viewing angle and accurate
color reproduction, while ASUS TruVivid technology improves color clarity and
brightness. Combined, these technologies ensure a fantastic picture for
immersive entertainment experiences and general daily use.

While
movies, photos, and music look and sound great on MeMO Pad 7, it also serves as
a portable entertainment hub that makes it easy to enjoy multimedia content on
other devices. Miracast support allows users to stream movies and photos wirelessly
to a large screen TV or external display, ideal for sharing with friends and
family. MeMO Pad 7 also supports CSR aptX, which lets users stream CD-quality
audio wirelessly over Bluetooth to supported headphones and other devices.

MeMO Pad 7
has a 5MP rear-facing, autofocus camera and a 2MP front-facing camera to cover
a wide range of picture-worthy moments, from everyday snapshots and selfies to
creative photography sessions. MeMO Pad 7 features PixelMaster, an exclusive
ASUS camera technology comprising a set of features including Time Rewind Mode
and Selfie Mode that improve camera performance and make it easier for users to
capture great photos and videos.

MeMO Pad 7
is powered by a 64-bit quad-core Intel® Atom™ Z3560 processor that
delivers powerful, energy-efficient performance for smooth web browsing,
responsiveness when running high-performance applications, and long battery
life.

MeMO Pad 7
is available in Wi-Fi-only and LTE/Wi-Fi versions. The LTE/Wi-Fi version
features an Intel XMM™ 7160 LTE modem that provides ultra-fast connectivity for
high-speed web browsing, streaming video, and music. It is optimized for low
power consumption for improved battery life in active and standby modes. MeMO
Pad 7 supports the most common LTE bands for global mobility and use in many
major markets around the world.

“Consumers
have high expectations of their tablets nowadays – they increasingly rely on
tablets for usages that require high processing power and connectivity.  The ASUS MeMO Pad 7 ME572C/CL fulfils these
needs by combining the lighting-fast performance and long battery life provided
by the Intel Atom processor, with the option of ultra-fast LTE connectivity
enabled by the Intel XMM 7160 modem,” said Erik Reid, Vice President of Intel
Mobile and Communications Group and General Manager of the Tablet Business
Unit.

Made with
a fiberglass body and duralumin frame, MeMO Pad 7 is strong and durable, yet
has an incredibly slim design. Only 8.3mm thick and weighing just 269g, the
redesigned MeMO Pad 7 is thinner, lighter, and even more portable than its
predecessor. MeMO Pad 7 incorporates ergonomic design elements such as rounded
edges that make it comfortable to hold and use.

More information on
the availability of the ASUS MeMO Pad 7 will be announced closer to its launch
in Singapore.