HTC EXTENDS THE BEST SMARTPHONE FAMILY WITH THE HTC ONE (E8)

Singapore, 22 July 2014 – HTC, a global leader in innovation and design, today unveiled the HTC One (E8), a gorgeous, lightweight device, designed to attract the fashion pack. A vibrant twist on HTC’s iconic flagship design, the HTC One (E8) introduces new materials and bold, stylish colours to the award-winning One family. Complete with Motion LaunchTM, HTC BoomSoundTM, and incredible imaging capabilities, thanks to the 5MP front-facing and 13MP rear-facing cameras, the HTC One (E8) exudes originality without compromise.

Jack Yang, President, HTC South Asia said, “The HTC One (M8) had set a new smartphone standard and now we’re taking it in another exciting direction. Combining style and substance, the HTC One (E8) represents the incredible experience people expect from a HTC One device, with a look and feel that’s unlike anything else out there today. If you’re looking for the best flagship smartphone experience and want to stand out from the crowd, this is the phone for you.”

Break the mold with a fashion-forward smartphone

The HTC One (E8)’s distinctive design aesthetic makes it the perfect companion for the fashion-conscious, with an elegant dual curve design that looks great and sits perfectly in your palm. The beautiful 5-inch device features a full HD, borderless display for a cleaner viewing experience. Encased in a light yet robust polycarbonate unibody, the HTC One (E8) comes in a vibrant range of colours and finishes for those looking for a trend-setting smartphone.

Elegant design, inside and out

The new HTC One (E8) takes the entire smartphone experience to new heights. The dual front-facing speakers and latest HTC BoomSound technology make for unrivalled sound quality – with rich tones, powerful bass and crystal-clear treble, combining to create a rounded, immersive sound.

An on-board sensor hub under pins HTCs acclaimed Motion LaunchTM , enabling the HTC One (E8) to detect position and movement, allowing you to interact with the phone and perform popular functions without turning on the screen.

Complete with a 2,600 mAh battery, 2GB of RAM and I6GB of onboard memory and expandable SD storage capacity, the HTC One (E8) is the perfect companion to a busy life. And now, with HTCs extreme power saver mode, the device will keep you functional for hours, even when the battery is running low.

Stunning selfies

With a superb 5MP front-facing, wide-angle camera and HTC Sense 6’s intuitive camera experience, take the perfect Selfie every time. Activate the auto self-timer by a simple tap of the screen and switch seamlessly between Selfie mode and the HTC’s 13MP rear- facing camera with a single swipe. With both cameras supporting full l080p HD video recording, the HTC One (E8) delivers a truly superior imaging package.

HTC Dot View case – the most stylish accessory around 

Combining retro fashion with stylish function, HTCs innovative HTC Dot View case displays notifications and interactions on a colourful dot-matrix effect that makes every update a visually stunning statement . Combined with Motion Launch , you can check for notifications and receive calls in style without needing to uncover the screen, keeping you on-trend and on the go.

Pricing

Recommended retail price: HTC One (E8) I6GB (RRP S$658.00).

Availability

The HTC One (E8) will be available in Polar White, Electric Crimson and Misty Gray in Singapore from Saturday, July 26, 2014 in at SingTel, StarHub, Ml, and selected retailers. All three colors will be available at StarHub and Ml, whereas SingTel will stock the HTC One (E8) in Polar White and Electric Crimson.

The HTC Dot View case for the HTC One (E8) will be available in Grey at the RRP of S$59.00, inclusive of GST.