Be The First in Singapore to Experience the ASUS ZenFone 5

New smartphone that features powerful Intel Atom
processor and a sublime new user interface in an array of colours

Singapore (14 June, 2014)
— The latest 5-inch Android
smartphone in town, the ASUS ZenFone 5
is a new high-value smartphone that comes in an array of striking and vivid
colours. Featuring in black and white, the ZenFone
5 is equipped with the exclusive ASUS ZenUI mobile interface, an all-new
mobile user interface with over 200 enhancements that make ASUS mobile devices
fun and seamless to use. Retailing at S$249, the ZenFone 5 will be available for purchase for users who have
pre-ordered the devices at Challenger @ Funan DigitaLife Mall from today. Live
demonstration units will also be available at all StarHub and M1 shops. Both
operators will offer the ZenFone 5
at a range of mobile price plans.

Equipped with a spacious 5-inch
1,280 x 720 HD IPS+ display, the ZenFone
5 has a stunning design that
measures only 5.5mm at its thinnest edge. It features wide 178-degrees viewing
angles that enable users to effortlessly share content with friends. To
minimize dents and scratches, the ZenFone
5 is protected by Corning® Gorilla® Glass 3 and uses
direct bonding to enhance colour clarity.

Exclusive ASUS GloveTouch technology
increases ZenFone 5’s display
sensitivity, making it even possible to use the device with gloves.

Among the premier ASUS ZenUI
features is PixelMaster, a camera technology that is an essential part of the ZenFone experience. The exclusive
PixelMaster camera technology makes it effortless to capture memorable photos
and videos in any lighting condition.

ZenFone 5 features the fast
and energy-efficient Intel® Atom™ Z2560 processor that runs at 1.6GHz
and also benefits from a brilliant 8-megapixel main camera with image stabilisation.
Coupled with a back side illumination (BSI) sensor and wide-aperture f/2.0 lens
with the ASUS PixelMaster technology, the ZenFone
5 is able to capture digital
photographs that more than match those snapped by many dedicated digital
cameras.

PixelMaster is an exclusive ASUS
camera technology which comprises a set of features including Selfie Mode and
Depth of Field Mode that improves camera performance and makes it easier for
users to capture great photos and videos. In addition, Low-Light Mode and Time
Rewind are also available on ZenFone
5.

Low-light
mode significantly increases camera performance in poorly lit scenes. By
merging adjacent pixels, the ZenFone 5
camera increases light sensitivity by up to 400% and contrast up to 200%,
resulting in clear and bright low-light shots without the need for a flash. Electronic
Image Stabiliser (EIS) improves low-light performance even further resulting in
sharper, non-blurry photos. Low-light mode is also available when shooting
video.

Action
photography can be challenging due to subject motion, but Time Rewind on ZenFone 5 makes capturing that perfect
moment easier. By automatically taking multiple pictures before and after the
user presses the shutter button, the chance of getting a great photo of a
difficult subject is increased. After taking the photo, the user can “go back
in time” using an easy-to-use interface to select the best shot, or can simply
choose to save all of the available shots captured by the camera.

Selfie
Mode is a new and innovative way to take high-quality self-portraits on the ZenFone 5. It enables the user to use
the high resolution main camera on the back of the phone — instead of the lower
resolution front-facing camera — to take an individual selfie or one with a
group of friends. The camera automatically detects when the selected number of
people is in the frame and begins a countdown before taking three photos.
Afterwards, the user can select the best-looking photo to save and share
online.

Depth
of Field Mode lets the user capture engaging photographs with sharp, isolated
subjects set against rich, softly blurred backgrounds — a look known to
photographers as shallow depth of field — that is usually only possible with
dedicated, high-end cameras.

ZenFone 5 is one of the first few ASUS Android
devices to feature ASUS ZenUI, the all-new, exclusive mobile user interface developed
around the concepts of freedom, expression and connection. Featuring a new
visual design made to be efficient and inviting, it contains modern ‘flat’
icons, vivid colour themes, animations, new ringtones and notification sounds,
and a clean layout to present information clearly.

ASUS
ZenUI also includes two features — What’s Next and Do It Later — designed to
free users from actively having to manage the multitude of information they are
confronted with daily, and enable them to be more productive. What’s Next puts
the information currently most important and useful to the user —  such as upcoming appointments, new messages
and missed calls from VIP contacts, weather at the next destination, and more —
front and center on the lock screen, the home screen and in the notification
drawer.

Do
It Later, as the name implies, frees the user to focus on the task at hand, without
forgetting about other important things that they need to do later. If a user
is in the middle of writing an email and receives a phone call, a simple button
tap automatically creates a reminder to call that person back. Users can also
save interesting items, like articles, YouTube videos, or any web page, to read
later. Each reminder and saved item is collected in the separate Do It Later
app and includes a shortcut to perform the related action, such as call a
contact or view a webpage.

The
ZenFone 5 will be retailing at S$249
and available in 2 colours – Pearl White and Charcoal Black.

The
ZenFone 5 will be available for
purchase for users who have pre-ordered their devices with ASUS. They will be
eligible to purchase and collect the ZenFone
5 units at Challenger @ Funan DigitaLife Mall from 12 to 8pm from today
onwards. Proof of confirmation and identification will need to be provided upon
collection.

In
addition, users who are keen to have a hands-on with the ZenFone 5 could also check out the live demonstration units at all
StarHub and M1 shops from today. Both mobile operators will also offer the
latest 5-inch Android smartphone at a range of attractive mobile price plans
that allow users to connect to the respective DC-HSPA+ mobile networks.

Looking
to accessorise and protect the ZenFone 5?
The View Flip Cover behaves as a direct replacement for the ZenFone 5’s rear cover which wraps
around to cover the screen.

The
View Flip Cover not only protects the ZenFone
5, but it also enhances its functionality with a viewing window that allows
users to take a glimpse at important information without having to spend more
time in doing so. There are five main pages to scroll through an infinity loop,
including the time, weather, incoming calls, messages and more. Calls could
also be answered without opening the cover.

Available
in two colours – black and white – the View Flip Cover will be retailing at
S$39 at Challenger @ Funan DigitaLife Mall from today.

1 Specifications and product
availability are all subject to change without notice and may differ from
country to country. Actual performance may vary depending on applications,
usage, environment and other factors.