Be Moved by all that Sony offers – In the heart of Orchard Road

(SINGAPORE, 2
May 2014)
– Sony Electronics is proud to announce the opening of its flagship store in
Singapore, located in the 313@somerset mall. Covering an expansive space of 9,902
square feet, the Sony Store 313@somerset will also unveil a brand new concept
that embodies the “One Sony” vision – bringing together all that Sony
Electronics, Sony Mobile, Sony Pictures, Sony Music and Sony Computer
Entertainment can offer under one roof.

Besides being a showcase for the
latest and most innovative technology Sony has to offer, from digital imaging,
gaming and mobile, the prime space located in the heart of Orchard Road will
also be used by Sony Music and Sony Pictures to host meet-and-greets with its
local and international artistes and screenings of exclusive trailers and sneak
peeks.

With a prominent video wall mounted on
its store front, customers will be invited to step into the wide and open
entrance of the store with the dazzling and captivating visual displays.
Segmented according to its different product offerings, the Sony Store 313@somerset
offers a Be Moved experience that is reflected in our Displays, Music, Digital
Imaging, Gaming, Mobile and Movies, as well as its customer-friendly Service
Centre. The store will also be home to Sony’s ubiquitous Sony Digital Workshop space,
which is capable of hosting workshops, seminars and activity sessions.

The latest BRAVIA televisions will be
sited at the dedicated BRAVIA Cinema area, where customers can enjoy all the
latest BRAVIA televisions and audio products in a cinematic environment.

The Playstation Stadium houses the
largest screen in which to experience the Playstation 4 and in the Xperia
corner, there will be a full line-up of all related Xperia accessories.

Atsushi Endo, General Manager, Singapore Marketing Centre, Sony
Electronics (Singapore), said: “The new Sony Store 313@somserset truly embodies
the ‘Be Moved’ experience. At this new Sony Store, we intend to showcase a new
lifestyle that only Sony can offer. Under the ‘One Sony’ spirit, Sony
Electronics, Sony Mobile, Sony PlayStation, Sony Music, Sony Pictures and Sony Computer
Entertainment will collaborate organically to deliver something new and
surprising to our customers. We hope all customers will enjoy and have
surprising experiences right here at Sony Store 313@somerset.”

The new Sony Store 313@somserset will
be open to the public from 1st May 2014, and operates daily from 10am to 10pm.