Maximum performance, maximum value: HTC unveils the HTC Desire 310

                                                                                                

Singapore, March 13, 2014 – HTC, a global leader in mobile innovation and design, has unveiled the new HTC Desire 310, bringing seamless multi-tasking, smooth browsing and effortless video creation to the entry-level market. Fusing a sophisticated navy blue design with a powerful quad-core processor, HTC BlinkFeed™, and Video Highlights, the latest addition to the Desire family makes some of the celebrated One series’ most popular features available to those who want a more affordable handset without compromising on performance.

“Everybody today wants a smartphone that can keep up with them, regardless of whether it is a flagship or entry-level model” says Peter Chou, CEO of HTC Corporation. “The latest addition to our renowned Desire range combines super-fast processing and premium features at a lower price, offering users the best possible experience in this category.”

Boasting a 1.3 GHz quad-core processor, the HTC Desire 310 can comfortably meet any challenge, no matter how you want to use your phone. Whether you want fast, responsive web browsing, silky-smooth graphics when watching videos or playing games, or simply the ability to juggle multiple apps, exceptional performance comes as standard with this device.

HTC’s renowned BlinkFeed home screen, first introduced with the HTC One, now gives you the opportunity to join the millions of HTC users who have customised their live streams to deliver more relevant, up-to-the-minute news and social updates direct to their home screens. Displayed on the HTC Desire 310’s 4.5-inch screen, updates from your favourite news and social sites including Twitter and Facebook are displayed in crisp detail and rich colour, making the information easy to digest whenever you glance at your phone.

With the Offline Reading mode, it’s now possible to view articles from your personal feed, drawn from more than 20,000 articles a day from the world’s leading media companies, making it an ideal option for those on a limited data plan. Simply add up to 120 articles to your reading list when connected to Wi-Fi and access them later to enjoy data-free reading on the move.

With the HTC Desire 310, your pictures and video clips are automatically turned into a professional-looking show reel of your best moments. Select photos taken with the HTC Desire 310’s 5MP camera, place them into your preferred sequence and choose your favourite tracks and effects to create impressive videos to share with friends and family through social networks.

Recommended retail price: HTC Desire 310 (S$228)

The new HTC Desire 310 will be available for purchase in Deep Navy and Terra White with selected partners in Singapore from Saturday, March 29, 2014.

For more information, please visit www.htc.com.