Supersize your Shooting Power: The New Cyber-shot™ HX400V with 50x Optical Zoom

· Exmor R™ CMOS sensor with 20.4 megapixels and BIONZ X
processor

· ZEISS Vario-Sonnar T* lens with 50x optical zoom and 100x
Clear Image Zoom to get incredibly close to the action

· Optical SteadyShot with Intelligent Active Mode for
smoother, more stable movies

·Professional DSLR-style handling, Tru-Finder™ electronic
viewfinder and manual controls in a compact body

·Wi-Fi and NFC for One-touch wireless transfers and remote
control from your smartphone

·Add exciting creative features with PlayMemories Camera Apps

If
you want to go nearer still, Clear Image Zoom provides spectacular
frame-filling 100x close-ups of wildlife or distant landmarks. With Optical
SteadyShot and Intelligent Active Mode, Full HD videos stay sharp and blur-free
– even at high zoom settings where handheld wobbles are a challenge for any
photographer.

Every
frame’s packed with rich detail, thanks to the premium-quality ZEISS
Vario-Sonnar T* lens, high-resolution back-illuminated Exmor R™ CMOS sensor
with 20.4 effective megapixels and speedy BIONZ X processor – brand new to
Cyber-shot™ – that’s 3x more powerful than its predecessor.

The
Cyber-shot™ HX400V represents a leap forward in compact camera picture quality,
using latest-generation technologies by Sony that set new standards in imaging
power. Shared with the Cyber-shot™ RX10 and acclaimed full-frame α7, powerful
detail reproduction technology and area-specific noise reduction ensures
cleaner, even more natural images. It’s a potent combination, delivering
fabulous colours, contrast and textures, even in dim light.

Inside,
there’s plenty to satisfy anyone who’s serious about taking better-looking
pictures. The DSC-HX400V offers the purposeful reassurance of a DSLR-style body
that feels comfortable in your hand. Don’t compromise your creative vision:
there’s a manual ring for smooth adjustment of zoom/focus; a switch for
selecting Manual Focus and DMF modes; a jog dial; custom buttons and memory for
favourite settings. And with full P/A/S/M controls, you’ve got all the exposure
options you need to craft stunning pictures and Full HD movies.

Framing
and focusing is a pleasure through the high-contrast electronic viewfinder that
offers a crisp, bright view of your subject. Alternatively, compose and view
shots on the 7.5cm (3.0-type) Xtra Fine LCD that tilts for a comfortable view
with the camera held high or low.

On-board
Wi-Fi lets you send photos and videos straight to your smartphone or tablet,
while NFC connects effortlessly with compatible mobile devices at a single
touch. You can even use your phone as a handy remote controller: perfect for
group photos when you don’t want to be stuck behind the camera.

Motion
Shot Video is a handy playback feature that creates a dramatic sequence of
superimposed images on screen to trace every split-second of fast-moving
action. It’s a fascinating tool for analysing your tennis serve, golf swing and
other sports.

After
shooting, connect you camera to your 4K TV and experience a thrilling new world
of photo realism on the big screen. And with GPS on board, it’s easy to retrace
your travels with exciting map views on your PC, documenting exactly where all
your photos and video were taken.

Add
options like a flash or external microphone via the Multi Interface Shoe to
expand your creative options even further. And as your ambitions grow, enhance
your photo experience with PlayMemories Camera Apps – a growing range of
downloadable applications, from artistic effects to handy utilities. Learn more
at www.sony.net/pmca/. The DSC-HX400V
is also compatible with Sony’s CameraRemote API programme. 

The
DSC-HX400V digital camera from Sony will be available in Singapore at all Sony
Stores and selected authorised dealers from second quarter 2014.

Specifications Sheet