Get the Look with Stylish, Power-Packed Cyber-shot™ Cameras

SINGAPORE, 12 February 2014 – Two compact new Cyber-shot™
cameras from Sony put impressive shooting power and must-have looks into
everyone’s pocket.

Whether
you’re holidaying, relaxing or partying hard, the new Cyber-shot™
models give your pictures extra polish with smart features that do the work for
you. Forget about tricky camera settings: say hello to fabulous photos and HD
video without fuss.

Cyber-shot™ DSC- HX60V

Get
close… and closer still. With its huge 30x optical zoom and svelte dimensions,
the super-compact Cyber-shot™ HX60V makes a great travel partner for fun-packed
holidays and intimate encounters with the natural world.

The
back-illuminated
Exmor RTM
CMOS sensor, premium Sony G Lens and newly developed BIONZ X
processor – three times faster than its predecessor – capture
spectacular scenes, even in low light. Unique to Sony, a powerful array of
latest-generation technologies raise the bar for compact camera picture quality
even further. Powerful detail reproduction technology and area-specific noise
reduction ensures cleaner, even more natural images with fabulous colours and
contrast, even in dim light.

Clear
Image Zoom assures crisp, frame-filling 60x close-ups of wildlife or distant
landmarks without sacrificing pixel count. And thanks to Optical SteadyShot
Intelligent Active Mode, Full HD videos maintain blur-free sharpness and
definition at any zoom setting. Even if you’re walking, running or holding the
camera at arm’s length, you’ll really see the difference with impressively
stable movie footage and a dramatic reduction in hard-to-watch wobbles.

On-board
Wi-Fi lets you send photos and videos straight to your smartphone or tablet,
while NFC connects effortlessly with compatible mobile devices at a single
touch. You can even use your phone as a handy remote controller: perfect for
group photos when you don’t want to be stuck behind the camera.

Got
a 4K TV? The Cyber-shot™ HX60V outputs ultra-detailed 4K still images via HDMI
to enjoy on your 4K Ultra-HD television. You’ll be amazed by a new world of
photo realism on the big screen. And with GPS on board2, it’s easy
to retrace your travels with exciting map views on your PC, documenting exactly
where all your photos and video were taken.

The
exciting possibilities of Cyber-shot™ grow with your creative ambitions. PlayMemories Camera Apps5 enhance your photo experience with a growing range of free and paid
apps, spanning artistic effects, utilities and more. Learn more at www.sony.net/pmca/. The DSC-HX60V is also
compatible with Sony’s CameraRemote API programme6.