As Motorola launches Moto G at a low price in Hong Kong, it used its excellent workmanship and user experience as its trump card in advertising. However, the highly affordable price can easily be the most attractive factor in sales. In an interview, CEO Woodside hinted that prices of future smartphones can be as low as US$50.
On TrustedReviews, Woodside expressed that in many countries, the current price of US$179 is still not relatively low, so the market for smartphones sold below this price is large. He hinted that smartphones at the price of US$50 is not impossible to be made and sold, and Motorola has no reasons not to do so.
Moto G is equipped with a Qualcomm Snapdragon 400 Quad-core processor, 1 GB RAM, 4.5″ 720p display, 5 Megapixel camera and a 2070 mAh battery. The model outfitted with 8 GB storage is sold at merely US$179, but the one with 16 GB storage dual SIM slot is sold at HKD 1898, which is approximately US$245. Even at this price, in addition to the distinguished workmanship and updated OS, it may not commensurate other phones in the market.
Woodside said that Motorola will possess other attractive features such as customisability to compete against innovations from other smartphone manufacturers. Currently, Motorola phones enable customisation of its cover and colours. In the future, Motorola may introduce features such as customising screen size and other functions. Prior to this news, Motorola has promoted Project Ara. Similar to building your own personal computer, users will be able to construct smartphones in their own taste and preferences.